COMPETITIVE INTELLIGENCE
The plan below will assist you in understanding and planning your Competitive Intelligence strategy
INTELLIGENCE FRAMEWORK
An initial discovery session with the Executive/s and Technology Lead/s clarifies the purpose and competitor solutions that will form part of the analysis. It explores and finalises the initial framework, while listing out the primary scope and the intended end goal of the analysis.
SCOPE OF WORKS
The primary scope is expanded and ratified into a detailed set of finite Feature capabilities, Objections & SWOT based on goals set out by the discovery session.
It follows the the intended purpose of the analysis whether for acquisitions, comparisons or the like
INTELLIGENCE REPORT
The report summary provides a high level insight into how you match up to your immediate competitors.
The detailed report maps how the solutions match on feature capabilities and highlights the strengths, weaknesses and opportunities to help optimise your own solutions